| Description
of the project
The focus of X-Melina is
on getting strong understanding of advances in new technologies
and tools and develop the participants managerial skills
to improve their position in audiovisual and new media
industry (multimedia, web, etc.) and television (both
iTV and conventional) at a professional level.
Cross media is not just an imperative
for successful marketing of goods and services but also
a requirement for communicating exceptional contents
and exciting experiences using diverse platforms and
technologies.
Cross media production has been developed
through Reality TV and News combining over the air of
cable TV with web-sites, user interaction with flexible
contents and non-linear story development. X-MELINA
addresses young professionals and producers wishing
to learn about the possibilities of cross media production
and management in various parts of Europe.
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The program
offered by X-MELINA is innovative in three respects:
- It focuses on cross media productions and use.
- It combines on-line and offline educational environments
to prepare and deepen intensive workshop sessions.
- It brings together leading experts from all parts
of Europe to teach and learn from each other.
Courses are specifically structured
to be enriched with information. They focus on hot topics
of new media industry and on productions that have to
be cost and time effective.
These courses offered by the X-Melina
will run throughout the year and will be tutored by
some of the most experienced European professionals
with high standing in the sector, working in new technologies,
television and multimedia industry.
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